Plate

A design project that encourages healthy eating by informing consumers on the relationship between food and health and the use of digital platforms as a means to connect users.

The Idea

Food can be seen and associates with fiction and narratives. The book, Food and Fiction questions designer’s role in shaping how food is perceived and marketed today.

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Insights

Doubt about the relationship between food and health is the most important incentive for sometimes quite extreme eating behaviour. This can be expected from a system that is so lacking in transparency.

Plate allows user to connect, share recipes and purchase food products based on their nutrition needs.

Source and Purchase

Product information such as health ratings and reviews are available to encourage informed health choices before purchase.

Learn and Share

Users are informed of the latest products trends and news of any health and food matters.